Throughout 2010 Eurochild ran its year-ling campaign End Child Poverty as part of the 2010 European Year against Poverty and Social Exclusion. The campaign asked political leaders to do "everything possible to end child poverty" and called for the adoption of a Recommendation on child poverty and well-being.
The campaign aimed at ending child poverty through:
- empowering children
- universal access to quality services
- equal opportunities for all
- prevention & early intervention
- supporting vulnerable children
- strengthening families
- more accountability
- sufficient resource allocation
- multidimensional policies
In January 2011 the campaign's “Young Ambassadors” handed over the petition signed by 13,951 people to European Commission President José Manuel Barroso, Commissioner for Social Affairs László Andor and several Members of the European Parliament.
In 2013 Eurochild's campaign paid off. The European Commission adopted the Recommendation - Investing in children: breaking the cycle of disadvantage. The Recommendation promotes child-centred, quality and comprehensive policies to tackle child poverty and promote child well-being.